deeptrueOn the art of formulating good questionsMore and more often, people feel called upon to design questionnaires themselves. The result is that participants of the survey are…3 min read·Aug 2, 2021----
deeptrueInnovation — without the right team, it will fail.In the run-up to an innovation project, homework has to be done internally, i.e., in the company, in the setup of innovation management…3 min read·Jun 29, 2021----
deeptrueFor all developers, start ups and inventors: Test your idea!You have a brilliant idea? An idea that is revolutionary and with which one would like to change the world? Pay attention to your…2 min read·Jun 24, 2021----
deeptrueWhy product optimization is often not enough.While newcomers think up new business models or pick up on emerging trends early on, established companies concentrate on thinking — and…3 min read·Jun 24, 2021----
deeptrueHow to prevent flops with concept testing.Concept testing allows you to measure your customers’ acceptance and willingness to buy before your product is actually launched.3 min read·Jun 24, 2021----